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Flours & Meals

Flour is where every bake begins, and this shelf goes well beyond all-purpose. You'll find whole-grain classics like rolled and steel-cut oats and oat bran alongside alternative flours — coconut flour, golden corn masa harina, ancient-grain einkorn — plus whole grains such as organic quinoa and millet that can be cooked as-is or ground at home. Many bags carry the manufacturer's organic or gluten-free labelling, making it easy to match what's already in your pantry.

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Alternative flours each have their own personality, so it pays to know a little before you swap. Coconut flour is remarkably absorbent and usually needs more liquid and eggs than wheat flour, while masa harina — corn flour prepared the traditional way — is the key to homemade tortillas and tamales. Einkorn, one of the oldest wheats still grown, has a rich flavour that shines in rustic breads. Whole grains like quinoa and millet double as side dishes or porridge, giving one bag many uses.

A few label details are worth a glance. If you're avoiding gluten, look for oats that carry the manufacturer's gluten-free labelling, since regular oats are often processed alongside wheat. Whole-grain and alternative flours keep their fresh taste longer when stored sealed in a cool, dry place — the fridge or freezer works well for small quantities. Buying smaller bags more often is another easy way to keep flavours at their peak between baking days.

40 products
  • Only Oats | Quick Oats
    $9.39
  • Only Oats | Rolled Oats
    $9.39
  • Bobs Red Mill | 1:1 Baking Flour

    As low as $7.59
  • Only Oats | Oat Flour
    $9.39
  • Bobs Red Mill | All Purpose Baking Flour

    As low as $6.99
  • Bobs Red Mill | Almond Flour

    As low as $15.99
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