Kids Personal Care
Personal care sized, scented and formulated for kids — from the first tooth to summer camp. This section covers mineral sunscreens made for young skin, DEET-free and icaridin insect repellents, tear-free washes and shampoos, and fluoride-free tooth gels in kid-approved flavours. The through-line is gentler formulas with clear labels, so you know exactly what's going on their skin.
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Outdoor season is where this shelf earns its keep. Kids' mineral sunscreens use zinc-based filters in easy spray formats, and the insect-repellent picks come in family-friendly options — icaridin sprays labelled for babies and kids, and DEET-free oils for parents who prefer a plant-based approach. Both categories carry clear age guidance on the label, so check the fine print before the first park day of the year.
Day to day, tear-free 3-in-1 washes cover hair, body and bubble bath in a single bottle — a real win at bath time — with gentle options like rosewater or sweet-orange scents, and organic labelling from several manufacturers. For teeth, fluoride-free tooth gels in flavours like spearmint make brushing less of a standoff for kids who dislike the sharp taste of adult pastes.
Choosing is mostly about your child's preferences and your own label priorities: scented or scent-free, spray or lotion, plant-based versus conventional actives. Claims like organic or plant-based reflect each manufacturer's labelling, and formulas do get updated, so re-reading a familiar label now and then is worthwhile. If you're weighing two options, the team is happy to compare ingredient lists with you.
