Minerals
Minerals are the quiet workhorses of the supplement shelf. This aisle gathers the essentials — magnesium, zinc, iron, calcium, chromium and more — in every practical form: capsules and tablets, liquid minerals you measure by the capful, and even topical magnesium chloride gels and sprays you apply to the skin. Brands like CanPrev, New Roots, Innotech and Salus anchor the selection.
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Magnesium takes up the most shelf space, and for good reason — it comes in more formats than any other mineral here. Alongside classic capsules you'll find raspberry-flavoured liquid ionic magnesium, plus fragrance-free magnesium chloride in gel, liquid and spray formats for shoppers who prefer applying it topically. On capsule labels, watch for the form after the name — bisglycinate, citrate, oxide — since each behaves differently and shoppers often develop a preference.
Gentle formats matter with minerals. Zinc bisglycinate is a shopper favourite because chelated "glycinate" forms have a reputation for being easy on the stomach, and liquid iron formulas such as Floravit take the same approach — a measured liquid serving that fits into breakfast. Chromium picolinate rounds out the singles, and multi-mineral formulas fold several essentials into a vitamin-and-mineral combination if you'd rather keep it to one bottle.
A few label habits go a long way in this aisle: check the elemental amount per serving (that's the number that counts), note whether the product is a capsule you swallow or a topical you apply, and keep minerals like iron away from little hands. Every product is a licensed natural health product with an NPN. Unsure where to start? Speak with your health-care practitioner, or ask the team in-store.
